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OPEN turns public SEC filings into a live map of 38,000+ RIA firms and 280,000+ advisors, scored and routed to the desk that should work them.
The best opportunities don't announce themselves.
The data to find them is public and free. It is also scattered across thousands of filings. OPEN does the reading, so the desk does the selling.
Bought lists go stale
Purchased lists are old the day they land, and everyone else bought the same ones. No edge, no context, no reason to call today.
No signal on who is moving
An advisor breaking away or a firm changing custodians is the moment to reach out. By the time it is obvious, the window has closed.
Right firm, wrong desk
A great annuity lead routed to the marketing team is a wasted lead. Hand-sorting 38,000 firms across five units does not scale.
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Every filing, in one place
OPEN ingests public ADV and IAPD data for every SEC-registered firm and advisor, then enriches it with web, custodian, and movement signals.
Scored, then routed
Each firm and advisor gets a fit score from 0 to 100 and is routed to the business unit best positioned to work it.
Open with the right angle
A ready marketing brief and a grounded opening line come with every target, so the first touch already knows the firm.
See the move before the competition does.
Advisors and firms in motion are the warmest leads there are. Radar surfaces them, scores them, and tells you why now.
Registration changes, custodian switches, and new filings, watched across the whole market.
Every lead ranked on the signals that matter to the desk working it. The strongest float to the top.
Slice by state, AUM band, and licensing so each rep sees only their book of the market.
Star a firm or advisor and OPEN tells you the moment something changes.
Every prospect, already researched.
Open any firm or advisor and the dossier is built: the numbers, the brand, the angle. No tab-hopping, no guessing.
AUM trend, accounts, fees, 13F holdings, advisor roster, and disclosures, on one page.
Palette, fonts, voice, services, and ideal client, drawn straight from the firm's own filings and site.
See an ad rendered in the firm's own look before you ever pick up the phone.
Licenses, comp model, and insurance activity flag who is ready for annuities or variable products.
The right lead, routed to the right team.
OPEN scores every firm against what each business unit sells, then puts it on the right worklist. One market, mapped five ways.
Pinnacle
Annuities, life, cash-balance plans, and wirehouse coverage.
RIA VA Solutions
Variable-annuity management for RIAs.
Finspire
Marketing services for firms with weak marketing.
Creative
Websites and brand for firms with a bad or no site.
ClientGen
Lead enrichment and campaigns for growth-stage firms.
Built on filings, not guesses.
Every number and every brief traces back to a public source. If OPEN cannot ground a claim, it does not make it.
Public SEC and IAPD data
Form ADV, IAPD, 13F, and Form D, refreshed as the sweep runs. All of it free and on the record.
Briefs from real filings
Marketing briefs are built from the firm's own disclosures and site, not invented.
Scored transparently
The fit score shows its inputs: licenses, comp, AUM band, and activity. You can see why a lead ranks.
Nothing invented
A missing data point is shown as missing, never filled with a guess.
What OPEN watches.
Figures from the live OPEN corpus, growing as the SEC sweep runs. Confirm before publishing externally.
Point the desk at the whole market.
Search 38,000 firms, watch the movers, and route the best leads to the right team. The opening is already there.